Fill your calendar with heating and cooling jobs — and book every lead you pay for.
Forge generates the leads that fill your calendar — then makes sure every one of them actually books, by plugging the missed calls, slow replies and dead quotes that quietly leak your money away.
- Done-for-you lead generation
- Instant speed-to-lead follow-up
- Booked jobs, not wasted spend
More leads won't help if they leak straight back out.
You can pour enquiries into a business all day. But if calls get missed, replies come hours late and quotes go cold, those leads — and the money spent getting them — leak straight out the bottom. That's why most HVAC ad spend quietly disappears.
You miss the call
You're up a ladder or under a unit. The phone rings out — and the customer doesn't leave a message.
They ring the next mob
The caller scrolls one line down on Google and books with whoever picks up first. Gone before you're off the roof.
Quotes go cold
The estimate gets sent, then never followed up. A "maybe" turns into a no simply because nobody chased it.
Old customers sit untouched
Years of past jobs buried in ServiceM8, simPRO, Tradify or Xero — service-due, never contacted, quietly worth thousands.
Leads come in, nobody jumps
An enquiry lands while you're driving. By the time you reply that night, they've already booked someone else.
No clear pipeline
No single view of what's open, quoted, booked, won or lost. The business runs out of your head and the back of a ute.
Why the leads we generate actually book.
Most agencies just run ads and let your money leak out the bottom. We don't.
Pour leads into a business that misses calls, replies hours late and forgets to chase a quote, and they leak straight back out — you've paid for enquiries that end up booking with someone else. That's why most HVAC campaigns quietly fail.
So before we scale you, we seal the leaks. Every call, quote and paid enquiry gets caught and followed up in seconds — so the leads we generate turn into booked jobs, not wasted spend.
Leads in. Booked jobs out.One system that fills the calendar — and makes sure it converts.
Generating leads is the easy part. Booking them is where the money is. So the same system that brings new enquiries in also catches and chases every one — instantly — so nothing you paid for leaks away. Built, wired up and handed over working.
Missed Call Recovery
Miss a call and the caller gets a text back in seconds — so they reply to you instead of dialling the next business on the list.
Speed-to-Lead Automation
Every web, Facebook or form enquiry gets an instant first reply — the speed that wins the job before a competitor ever sees it.
Quote Follow-Up
Sent a quote? It chases itself with timed, friendly nudges — turning "I'll think about it" into a booked install instead of silence.
Database Reactivation
Your old customer list becomes booked work — service reminders and offers sent to people who already know and trust you.
Review Generation
Finished a job? The system asks for the Google review automatically — your reputation climbs while you're on the next call-out.
CRM & Pipeline Setup
One clear board showing every job — open, quoted, booked, won or lost. You finally know what's actually happening at a glance.
Reporting Dashboard
See calls caught, quotes followed up and jobs booked in plain numbers — proof the system is paying for itself, not guesswork.
Meta Lead Generation
Targeted Meta ads put your business in front of homeowners ready to buy — a steady flow of new enquiries feeding straight into the system that books them.
Two quick sums.
First, the work quietly leaking out of your business right now. Then, what filling the calendar with new leads could add on top — and the two together. Illustrative, not a prediction of your results.
Potential revenue slipping away
each week · illustrative example
Illustrative example only. Actual numbers vary by business — booking an audit is how we work out yours.
Now picture the calendar full.
Same average job value as above — only now we're generating the leads, and the leak is sealed so they actually book.
Extra revenue from growth
each month · illustrative example
The conversion rate is yours to set — sealing the leak is what pushes it up. Illustrative only; your real numbers come from the audit.
Your total opportunity with Forge — every year
recovered from the leak + added by growth · illustrative
That top figure is bleeding out of your business right now. The second is sitting on the table because the calendar isn't full. Forge goes after both — seal the leak, then fill it. Together, that's what's on the line.
One system. A calendar full of booked jobs.
It's one offer, built around your business: we generate the demand, and we make sure it converts. Not leads you chase and lose — booked jobs.
The growth
Lead Generation
Targeted Meta campaigns put your business in front of homeowners ready to buy — a steady, predictable flow of new heating and cooling enquiries to fill your calendar.
- Meta (Facebook & Instagram) ads
- High-converting lead funnel
- Ad creative built for your business
- Seasonal install & service campaigns
- A predictable flow of new enquiries
- Monthly performance reporting
The mechanism
The Conversion Engine
The reason those leads actually book instead of leaking away — every enquiry caught and chased the instant it lands, so nothing you paid for slips out the bottom.
- Missed-call textback
- Instant speed-to-lead follow-up
- Automated quote follow-up
- Database reactivation
- Google review engine
- Job pipeline & reporting
Book a free audit and we'll map it to your business — no obligation.
From first call to a fuller calendar.
No drawn-out projects or jargon. Four clear steps from leaking money to a calendar that keeps filling.
We map the leaks
We find exactly where your jobs and ad spend are slipping — missed calls, slow replies, dead quotes, dormant customers — and what it's costing you.
We build the engine
Your CRM, pipeline and instant follow-up get set up and wired together, so every enquiry is caught and worked the second it lands. Nothing leaks.
We turn on the leads
Meta campaigns go live, putting you in front of homeowners ready to buy — new enquiries feeding straight into the follow-up that books them.
We track & scale
You see booked jobs and recovered work in plain numbers — and we scale what's converting, so the calendar keeps filling.
Not a generic funnel. Built for heating and cooling.
We only work with Australian heating and cooling businesses, so the system already understands how your jobs come in — and how fast a homeowner moves on when nobody picks up.
We know the difference between an agency that just runs ads — and a system that turns every lead into booked work.
Most agencies hand you leads and walk away. We build the whole machine — generating the enquiries and making sure your business books them — around how heating and cooling actually works: the winter rush, how install enquiries behave, and why the first business to call back usually wins.
Built to catch the work you're already earning.
We were bleeding jobs to missed calls and didn't even know it. Now every ring-out gets a text back within seconds — we picked up nine installs last month we'd have flat-out lost.
Quotes used to go cold the moment I got busy on the tools. The follow-up chases them on its own now — I closed three reverse-cycle jobs last fortnight off quotes I'd completely forgotten about.
Leads get a reply in under a minute, day or night. Customers keep telling us we're the only mob that actually got back to them — that's exactly why we're winning the work.
Straight answers.
See the work you're losing — and the work you could be booking.
Book a free revenue audit and we'll show you two things: the work quietly leaking out of your business right now, and how much more you could book by turning on lead generation that actually converts.
- Free, no obligation
- Built only for HVAC businesses
- You'll see exactly where you stand
Book your free revenue audit
Fill this in and we'll map your numbers together.